The New Merci Tablets Have Arrived

2016-10-19 12:02

The merci tablet campaign launched on 26th September, introducing merci’s new range of exceptionally fine tablet chocolates to the customers.

Six delicious varieties are available: milk, hazelnut and almond, coffee & cream, extra dark (72% cocoa solids), marzipan, and nougat. Each tablet is individually wrapped in gold and presented in clusters of four in an attractive re-closable box.

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The most effective way to raise product awareness is a national TV campaign, comprising of 15-second TV spots, broadcast on a wide variety of TV channels. This is complemented by multifaceted in-banner and pre-roll online video appearances, which are efficiently targeting the younger demographic.
Additionally, a product education-focused prize draw, in conjunction with nosalty.hu, is already alive, with winners being drawn from the pool of registered players both daily and weekly, while further promotion exposure is being achieved via women’s lifestyle and social sites.

The product launch is supported by a press campaign as well. This attractive and irresistible chocolate, which is finally available for indulging ourselves, will be promoted in eight different women’s magazines. Thanks to its practical packaging, consumption can be savoured and the merci brand remains the guarantee of high German quality.

Media planning and buying tasks are handled by Havas Media.

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