Launching Jacobs, the magic aroma

2017-03-09 09:02

In November 2016 Jacobs Douwe Egberts HU Zrt. started its comprehensive communication with the main goal of refreshing Jacobs brand and increase the awareness of its products.
The integrated campaign with „Dream with your eyes open” slogan was communicated via traditional TV spot appearances and strengthened by outdoor, digital, print and special TV solutions as well.
In case of television, beside the traditional spot appearances, the campaign utilized special TV solutions too:

Miniprogram series was aired on RTL Klub national commercial channel, in which we had the chance to get to know 4 prominent people more deeply, as they revealed their personal stories on how they managed to make their dreams come true.

The interviews included Dorottya Németh fitness champion, Zoltán Fenyvesi actor from "Tiszta Szívvel" Hungarian movie, Tamara Csipes Olympic, World and European Champion kayaker and János Miszei awarded chef.

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Additionally, IPM (in-program message) solutions appeared in Fókusz program on RTL Klub, supporting reports that emphasized inspirational and motivational life-stories.

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Considering outdoor, beside nationwide citylight surfaces, the campaign was also diversified with construction nets placed at 12 high-traffic areas in downtown Budapest.
Unique and specially scented citylights evoked the feeling of authentic cafés for pedestrians at a few locations in the capital city.
Those who were interested in tasting the high quality, well-balanced Jacobs products, they had the opportunity at large-scale tastings in stores.

The media planning and buying tasks were handled by Havas Media.

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