Havas Media at the Sport Marketing Meetup in Budapest - May, 2016

2016-05-19 08:02

Different types of football fans were introduced by László Nagy, Head of Content at Havas Media. He described the attitudes based on 8 major attributes examined in the global Havas study ‘Fans, Passions and Brands’.  6 different types of fans were categorised on the basis of their media consumption, brand recognition and other passions: the Explore, the Conoisseur, the Guardian, the Patriot, the Follower and the Observer. The real value of getting to know these profiles lies in the information through what communication strategies can be defined for these different target groups.

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